Launching the Chery Q: The most „Complete & Worthy” new EV in its segment
Introducing new colors for the Chery V23 to please „Boxy” style fans!
Visit us at CHERY Booth No. A25, March 25 – April 5, 2026
Chery Thailand, a global automotive industry leader, is reinforcing its commitment to the Thai market with a diverse lineup of vehicles featuring cutting-edge innovation, unique design, and performance tailored to the Thai lifestyle. At the 47th Bangkok International Motor Show (Motor Show 2026), CHERY is showcasing the future of mobility at its spectacular booth under the concept “CHERY HAPPINESS HUB.” This concept reflects the brand’s dedication to being a center for joy, convenience, and confidence in every journey. The highlight of the event is the launch of the Chery Q, an adorable EV designed for the modern urbanite, offering the best value in its segment.
Mr. Jim Lee, Executive Director of Chery Thailand, stated: “2025 was a year of warm welcomes for us. We entered the market in September with our two flagships: the uniquely cool Chery V23 and the Chery TIGGO 8 CSH premium 7-seater SUV. By December, we celebrated a major milestone as the Chery V23 ranked in the Top 5 for EV registrations in Thailand and claimed the #1 spot for Boxy-style EVs, reflecting the immense trust customers have in CHERY.”
“This year, CHERY continues to deliver happiness under the slogan ‘Happiness On The Move.’ We are expanding our lineup to include more Battery Electric Vehicles (BEV) and Plug-in Hybrids (PHEV). Furthermore, we are strengthening our world-class after-sales service, expanding our dealer and service network from 40 to 70 locations nationwide within 2026.”
World Premiere: Chery Q Launch Outside China
CHERY has chosen Thailand as the first international market for the Chery Q, an EV that prioritizes being „Complete and Worthy.”
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Design: Based on the „Square & Circle” concept, blending luxury and stability with softness. The exterior uses „Light & Shadow” dimensions to highlight its fashionable personality.
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Performance: Rear-Wheel Drive (RWD) with a 90 kW (122 HP) motor and a 42.7 kWh battery.
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Range: Up to 420 km per full charge (CLTC standard).
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Technology: 15.6-inch touchscreen, Apple CarPlay/Android Auto, wireless charging, electric tailgate, and 21 ADAS safety functions.
Price Range: 4xx,000 – 5xx,000 THB. Special Motor Show offer: 20,000 THB discount and Lifetime Warranty on the battery and motor (limited to the first 3,000 bookings).
Chery V23: New Colors & Ironman Edition
To satisfy fans of the Boxy aesthetic, the V23 introduces:
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Latte Gray: 759,900 THB
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Pop Purple (Limited Edition): 769,900 THB
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IRONMAN 4X4 ADVENTURE EDITION: A special collaboration version for off-road enthusiasts at a special price of 120,000 THB (for the kit).
Performance (4WD PEAK): Dual Motor with 211 HP, 81.76 kWh battery, and 430 km range (NEDC). Features 19-21 inch alloys and a 540-degree camera.
Note: Chery is also offering a free upgrade to larger side mirrors (worth 46 million THB in R&D) for existing V23 owners to improve visibility.
Chery TIGGO 8 CSH: Final Chance at Current Pricing
The premium family SUV powered by Chery Super Hybrid (PHEV) technology:
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Power: Combined 501 HP and 735 Nm of torque. 0-100 km/h in 6.8 seconds.
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Range: Up to 1,200 km total range on a full tank/charge.
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Luxury: „Queen Seat” front passenger chair with 10-point massage.
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Pricing: 899,000 THB (2WD ESTEEM) and 999,000 THB (4WD ELITE).
Campaign and Special Offers Summary
| Vehicle Model | Special Offers |
| Chery Q | 20,000 THB discount* + Lifetime Warranty on Battery/Motor (First 3,000 rights).* |
| Chery V23 | 10,000 THB discount*, 1.98% Interest*, Free Wall Charger*, Free 1-year Insurance*, and Lifetime Warranty (First 2,000 rights).* |
| TIGGO 8 CSH | 1.98% Interest*, Free 1-year Insurance*, Free Portable Charger*, V2L enabled*, and 8-year/200,000 km warranty.* |
