Tri Petch Isuzu Sales Co., Ltd. reinforces its leadership in the Thai automotive market at the 47th Bangkok International Motor Show under the theme “THE ONE & ONLY with YUU CHAN.” The company is showcasing a total of 15 vehicles, including 10 standard models—such as the Isuzu D-MAX pickup and MU-X PPV—designed for every lifestyle. The highlights of the exhibition are the exclusive, custom-modified vehicles appearing here for the first time. Additionally, through the “MAXFORCE MAX DEAL” campaign, Isuzu is raffling off PT fuel vouchers worth a total of over 5.4 million baht among customers.
At the center of the booth is “Yuu-chan,” Isuzu’s latest mascot, who brings the “Isuzu Trusted Buddy” message to life on a massive LED wall with 3D visuals.
Showcased Vehicles (15 Units Total)
Isuzu is presenting 10 popular base models and 5 specially modified vehicles. Making its world debut is the electric Isuzu D-MAX EV, alongside the four-wheel-drive models equipped with the 2.2 Ddi MAXFORCE engine released at the end of February.
Standard Models (10 Units)
ISUZU V-CROSS 4×4 “THE ONE & ONLY”
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3.0 Ddi MAXFORCE (M Grade, AT, Inishmore Gray Opaque): A sporty off-road pickup with 190 hp and 450 Nm of torque. Features include: Terrain Command, E-Diff Lock, Rough Terrain mode, and the new Electric Power Steering (EPS). Safety is ensured by a 360° camera and an ADAS package with 17 functions.
ISUZU D-MAX “THE ONE & ONLY” (3 Units)
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HI-LANDER 2.2 Ddi MAXFORCE (4-door, Z Grade, 8-speed AT): The new 163 hp engine offers outstanding fuel efficiency. It features a new multi-layer grille, modern LED headlamps, and 18-inch wheels.
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CAB4 2.2 Ddi MAXFORCE (L Grade, AT): A stylish and durable version with a Titanium Gray grille and modern connectivity (Wireless Android Auto/Apple CarPlay).
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SPARK 2.2 Ddi MAXFORCE (S Grade, AT): Optimized for cargo with a “Flat Deck” bed, reinforced suspension, and advanced stability control systems (ESC, TCS, HSA/HDC).
ISUZU X-SERIES “2 HOT…2 HANDLE”
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HI-LANDER 2.2 Ddi MAXFORCE (8-speed AT, Dolomite White Pearl): “The X Package” design with Sequential Paddle Shifters, red accents, and a sporty sport bar.
Isuzu D-MAX EV (Electric Pickup)
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100% Electric Drive: From a Thai production base, featuring a Dual Motor E-Axle system and De-Dion suspension. It supports carbon neutrality goals while maintaining durability.
MU-X “THE NEXT PEAK” (4 Units)
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RS (3.0 and 2.2 Ddi MAXFORCE): Futuristic design, “Black Diamond” grille, 20-inch wheels, and Lime Green interior accents.
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ULTIMATE (2.2 Ddi MAXFORCE 4WD): For the first time with a 2.2 engine and four-wheel drive, featuring a Truffle Brown–Black premium interior.
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ELEGANT (2.2 Ddi MAXFORCE): Refined luxury with Titanium Carbide accents and COOLMAX synthetic leather seats.
Special Custom Vehicles (5 Units)
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Isuzu Challenge Thailand 2026 Racing Car: A race car prototype with a 2.2 Ddi MAXFORCE engine tuned to 285 hp and 507 Nm, featuring Penske suspension, Neotech brakes, and an FIA-homologated roll cage.
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V-Cross 2.2 Ddi MAXFORCE x WILD Kit: A sporty off-road package with 9 accessories (skirts, fender flares), 18-inch Lenso wheels, and Toyo tires.
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MU-X Top Secret SPL: The world’s first “Top Secret PPV” project. Full carbon fiber body kit (Monza Gold), Profender suspension, HKS exhaust, and over 230 hp performance.
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MU-X HOT ROD LIMITED EDITION: A limited series of only 100 units in “Premium Tough” style, created in collaboration with the Bangkok Hot Rod Custom Show.
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ISUZU V-CROSS HAMER: A hardcore off-road version with HAMER accessories (bull bar, roof rack, adventure box) and Black Rhino wheels.
Sustainability and Campaigns
Isuzu successfully tested a blend of HVO (Hydrogenated Vegetable Oil) and B20 biodiesel in Euro 5 engines, reducing CO₂ emissions by 50% without increasing fuel consumption.
Featured Offers:
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MAXFORCE MAX DEAL: Weekly draws for PT fuel cards (total of 459 prizes, worth 5.4 million baht).
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ISUZU my-MEMBER my-Bonus: Up to 50,000 baht discount for existing customers.
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Events: Meet GMMTV stars (March 28) and Beer Baiyoke (March 29), plus DIY workshops and a 4×4 simulator.
Visit the Isuzu booth (Challenger Hall 3) between March 25 and April 5, 2026 at the 47th Bangkok International Motor Show!
