Mr. Tadaomi Suzuki, President of Suzuki Motor (Thailand), informed that overall, the Thai automotive market is currently going through a very important transition, as consumers have more diverse and complex needs. Apart from searching for products that are worthwhile and able to cater to everyday demands, he said, consumers are now giving more importance to hi-tech safety system and innovations which are eco-friendly.
So, with this change, Suzuki remains steadfast in its policy to showcase standardized product lineups, while boosting its after sales services’ coverage across the country to ensure the highest level of confidence and convenience among Thai customers continuously.
For the 47th Bangkok International Motor Show, Mr. Suzuki said, Suzuki is going all out as usual; with the ALL NEW SUZUKI FRONX,the latest sports SUV being the highlight. Suzuki will be revealing the ALL NEW SUZUKI e-VITARA,Suzuki’s first 100% electric vehicle at this event as well. And event goers will be able to experience the model’s outstanding technology first hand.
The ALL NEW SUZUKI FRONX is a sports SUV with a unique design. The model was recently awarded with THE YOUNG ICONIC SUV AWARD”, a prestigious prize from the Car of the Year 2026 event. The prize fortified the vehicle’s uniqueness and efficiency, both of which are perfect for the lifestyle of the modern generation.
The ALL NEW SUZUKI FRONX is equipped with a 4-cylinder 1.5-litre Gasoline engine, which has durability and is easy to maintain. The engine for the model comes in two types, the first is the original K15B engine. The advanced K15C engine that comes with a DUALJET fuel injector and Smart Hybrid Vehicle (SHVS), Suzuki’s signature technology, which is a combination of the power from an engine and lithium-ion battery, brings more agility to every drive. The model is also installed with an all-rounded safety system, with 6 SRS airbags and SUZUKI SAFETY SUPPORT, to assure safety on every journey. The SUZUKI SAFETY SUPPORT includes:
- Dual Sensor Brake Support II (DSBSII)
- Head-up display (HUD)
- Adaptive Cruise Control (ACC)
- Lane Keep Assist (LKA)
- Lane Departure Warning (LDW)
- Lane Departure Prevention (LDP)
- Vehicle Sway Warning
- Blind Spot Monitor (BSM)
- Rear Cross Traffic Alert (RCTA)
- High Beam Assist (HBA)
- 360 degrees Surround View Monitor
- Parking Sensor
Pricing for the ALL NEW SUZUKI FRONX begins at 689,000 baht in standard colors and two-tones. Additionally, Suzuki would be holding a special campaign, the “FRONX BIG DEAL”for interested owners who have decided to reserve the ALL NEW SUZUKI FRONX from today until 5 April 2026 and would be receiving the reserved vehicle by 10 April 2026. The campaign has the following details:
- 0% interest rates for customers with a down payment of 25% and 48-month installments.
- OR an option of between up to 50,000 baht fuel voucher or discounts on car accessories and decorations.
- OR an option of SUZUKI FRONX MAINTENANCE PACKAGE FREE for 7 years and special installment interest rates starting at 1.29%
- FREE! First class insurance for the first year and 24-hour emergency service for 3 years.
Suzuki will also be showcasing, the ALL NEW SUZUKI e VITARA– Suzuki’s 100% electric car. This is a big step for Suzuki in adapting to the trend of the modern generation, in which the drivers are searching for diversity in alternative energy that is friendlier to the environment.
The ALL NEW SUZUKI e VITARA has been developed and invented, in line with Suzuki’s identity, to create a vehicle that has a mixture of great driving performance and fun ride together. The design combined with the full electric power and the ALLGRIP-e system, an AI technology that helps to distribute driving power between the front and rear wheel intelligently with speed and accuracy. And provides the automobile with stable gripping power for every road surface. The charging of the vehicle is also super convenient, with both the Direct Current (DC) and Alternating Current (AC) charging supported.
Mr. Suzuki further expressed the display of the ALL NEW SUZUKI e VITARA at this motor show reflects Suzuki’s determination in expanding its product lineups to cover the growing trend of electric vehicle around the globe. With the new model’s high standard and brilliant design, the ALL NEW SUZUKI e VITARA will definitely become one of Thai customers’ top choices in no time.
Apart from our highlights, Suzuki will also be putting on the display other lineups at the event as well, all of which will come with special campaign and offers, aiming to stimulate sales, while catering to the demands of different groups of drivers in the Thai market.
The SUZUKI XL7,a Multi-Dynamic Crossover, with a cabin designed for comfort, supports passengers with 3 rows -7 seats and full-function utilities. The vehicle comes installed with the 1.5-litre gasoline engine and Smart Hybrid Vehicle, as well as the ISG (Integrated Starter Generator) system to help increase torque during take offs and lane change. Being a Smart Hybrid Vehicle, the engine is combined with lithium-ion battery to boost engine efficiently. Drivers can feel rest assured with Suzuki’s HEARTECT technology, as it bolsters both driving performance and safety. The body is made from High-Tensile steel iron and designed using the TECT structure, which is lightweight and has durability. The NVH system helps reduce ambient noises inside the cabin and reduce tremors while driving. The front stabilizer assists in the vehicle’s balance, whereas the SUZUKI XL7 is further installed with an all-rounded safety system guaranteeing the safest drives on both city and suburban roads. Pricing for the SUZUKI XL7 is 799,000 baht, with a special promotion for discounts on accessories up to 10,000 baht and monthly installments beginning at 7,946 baht per month.
The SUZUKI XL7 BLACK EDITION, an automobile that has been designed to show off the sports-car-feel and excitedness. This model focuses on creating an identity that is fiercer and completely different from its original version. The heart of the design is the black color which brings out the perfect seriousness, making the vehicle looks more powerful, strong and extremely unique. The new designs comprise of all black LED and Day Time Running Light headlights, all black front grille and front and rear bumpers. All black full body skirts, black aluminum-alloy wheel covers, black door handles, as well LED with Light Guides taillights. The boot is also decorated with black accessories and the vehicle is installed with all black roof rack. Yet, the vehicle comes equipped with all the functions of the Multi-Dynamic Crossover and is ready for every journey. Pricing for this model is 835,000 baht, with monthly installments beginning at 8,304 baht per month.
The SUZUKI CARRY– the multipurpose pickup truck, is another model that should not be missed at the event. The vehicle has been an all time favorite for local consumers and SMEs due its flexibility, as it can be modified into any mobile unit fit for any type of businesses without limits, such as Goods Truck or Service Truck. The vehicle has become an important partner that is ready to support and move forward to achieve the goal together with every driver with sincerity. Pricing for this model begins at 395,000 baht and with its multipurpose abilities and value worthiness, SUZUKI CARRY has become the perfect choice for entrepreneurs looking to start their businesses with limited budget but is looking for high standard and durability. A special campaign for the SUZUKI CARRY is listed below to help interested entrepreneurs become an owner of this multipurpose pickup truck easier:
- An option of a discount of up to 20,000 baht on car accessories,
- OR an option of special monthly interest rates of 1.99% for 60 months,
- OR an option of daily installment starting at 222 baht per day, and
- FREE! first class insurance for the first year.
Another highlight that must not be missed is the display of the SUZUKI CARRYmodified into various versions, which have been inspired by real customers from the Beyond Travel page. The showcase would truly reflect how the vehicle has an unending limit and usefulness, as it cannot only be turned into a tool to create income but a happy space for all drivers, the ideal answer for every lifestyle.
Another purpose of this special display is to inspire the modern generation entrepreneurs with ideas and imaginations into tangible businesses. Suzuki also made sure that the price for the SUZUKI CARRY is worthwhile and the vehicle has high adaptability that meets every demand.
Suzuki is dedicated in providing high quality product lineups, as well as excellent after sales services, to cater to the needs of customers in a timely and sincere manner. This is the most essential mission for Suzuki, which echoes our commitment to our clients that have placed their confidence in Suzuki. Our devotion also affirms Suzuki’s stability in carrying out its business in Thailand, with the aim to grow alongside Thai society with stability.
And to generate an even higher level of confidence among its customers of its services, Suzuki has now established 80 showrooms across the country, these include standardized body maintenance and color repairs in 44 locations. To raise the bar of Suzuki services, “Mobile Service” has been initiated to assist in off location mileage checkups and standard maintenance. Suzuki is further planning to expand the built of 2S (Service & Spare Parts) Centers to work in tandem with Suzuki’s main 3S (Sales, Service & Spare Parts) Centers to ensure every customer can access the fastest services in every area of Thailand.
The operation has been carried out under the concept of ‘SUZUKI Cause We Care More than care is the understanding of every need’, which is the heart of every product lineup development and services to meet the demands of every lifestyle, signaling Suzuki’s readiness to propel the Thai society forward into a stable future.
Drivers interested in all Suzuki vehicles can check out and experience every model at the 47th Bangkok International Motor Show from 25 March-5 April 2026 at Challenger Halls 1-3, Impact Muang Thong Thani or check out the same special offer at every Suzuki showroom nationwide.
For more information:
www.suzuki.co.th
www.facebook.com/officialsuzukimotorthailand
SUZUKI Cause We Care: 1800-600-900
